Focused on the crossroads of insurance,
healthcare services, investment services,
and the technologies that serve those sectors.
was acquired by
Financial Advisor to Reby Advisers, LLC March 2021
Reby Advisors, LLC Has Been Acquired By Wealth Enhancement Group
Industry: Investment Services

New York, NY, January 19, 2021 –  Park Sutton Advisors, LLC (“Park Sutton Advisors”) is pleased to have represented Reby Advisors, LLC (“Reby”) on its announced acquisition by Wealth Enhancement Group (“WEG”), a leading privately-owned registered investment adviser (“RIA”) with over $27 billion in assets under management and based in Minneapolis, Minnesota. Founded in 1989, Reby is an RIA with $727 million in client assets, based in Danbury, Connecticut, that focuses on financial planning and working with small business owners, pre-retirees, and retirees. Terms of the transaction were not disclosed.

Bob Reby said, “When we entered the process of identifying a strategic partner to help propel the next stage of our growth, Wealth Enhancement Group quickly rose to the top as the best overall fit for our culture and the needs of our firm – from its industry-leading technology offerings to its expertise in driving economies of scale and top-line growth. Most importantly, Wealth Enhancement Group shares our commitment to providing our clients a high-quality service experience while helping them work towards their long-term objectives.”

Jeff Dekko, CEO of Wealth Enhancement Group, said, “With more than three decades providing financial counsel to their clients, the team at Reby Advisors has built a solid foundation on which to continue their growth as part of Wealth Enhancement Group. As we expand our geographic footprint in markets around the country, including the New York metro area — encompassing the city itself as well as the New Jersey, New York and Connecticut suburbs — we aim to make strategic investments in high-quality advisory firms whose entrepreneurial spirit and desire for constant improvement aligns with our own.”

Steven Levitt, Founder of Park Sutton Advisors, said, “It was a pleasure to help Bob navigate his search for a partner. Even growing, successful firms appreciate the importance of scale and seek ways to further accelerate growth. Bob and the Reby Advisors team believe that WEG will allow the team at Reby to achieve these objectives.” Dan Erichson, CFA, a Park Sutton Advisors Vice President, added “In a world of increasingly complex needs, founders are seeking solutions to best serve clients, while also providing great career opportunities for their employees. We wish the Reby team all the best in their new partnership.”